Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...

Since it was first coined over 20 years ago, account-based marketing (ABM) has been increasingly at the forefront of marketers’ minds. Once seen as a niche subject, it’s now hard to find a marketer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I do think ABM has been impressive in how it has been positioned since 2003-2004, when ITSMA ...

After a year of unprecedented excitement around artificial intelligence, nearly every healthcare company is eager to claim its go-to-market strategy is now “AI-powered.” That enthusiasm has been ...