What is there not to love about the cross-media marketing campaign? It brings time-tested direct mail into the mix with digital technologies in spectacular fashion, and we say spectacular because not ...

Social media has always been visually-led, and the rise of platforms such as Facebook, Twitter and Instagram suggests the trend is continuing. It is well-documented that posts across virtually all ...

Due to the rapid growth of social media, consumers are exposed to a barrage of Tweets, "Likes," texts and messages on the Web and on their mobile devices. With the need to read or view images in ...