AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

AppLovin rebounded from short-seller pressure and a tech sell-off, driven by a strong company response to short-seller allegations and an excellent Q1 2025 earnings beat. The company has divested its ...

In today’s digital landscape, the mobile first revolution is nowhere more evident than in Asia-Pacific (APAC). According to Statista, mobile phones accounted for 68.8% of all web traffic in Asia in ...

Chief marketing officer Jenny Lewis shares her strategy for advertising in the age of AI.