Willow Smith is the new face of Mugler’s Alien Goddess fragrance. The ‘Transparent Soul’ rocker has been chosen to front the campaign for the luxury perfume brand as they want to appeal to a younger ...

PARIS — For Mugler, 2024 will be a banner year. The brand turns 50 and is entering China with a new retail concept mixing fragrance and fashion. It is also launching Alien Hypersense, the fragrance ...

It’s is the right time to come out with a new scent, according to Sandrine Groslier, global brand president Mugler fashion and fragrances. “The brand has never been so cool as now,” she claimed, ...

The noughties were a golden era for perfumes. From the bondage-rope trussing of Dior J'Adore Infinissime to the cutesy bows adorning Chloe Rose Tangerine – not to mention the gallons upon gallons of ...

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. The scent stopped me in my tracks. One ...

The singer also recently opened up about combatting stress. Willow Smith has become the face of Mugler's latest Alien Goddess fragrance. The 20-year-old singer and daughter to Hollywood power couple ...