Snapchat is today rolling out a new 'shoppable' augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat's existing ...

Snap unveiled an upgraded version of its Spectacles augmented-reality glasses on Tuesday, doubling down on its bet that wearable devices to enhance the view of the real world will be one of the next ...

The new "Jeff Koons Lens" allows Snapchat users to find augmented reality versions of Koons's shiny sculptures in parks around the world. So it’s apt that works from the artist’s Banality series were ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. Stream NBC 5 for free, 24/7 ...

The Incredible Unknowns of the Louvre is using augmented reality to help people see museum masterpieces through fresh eyes ...

Snap has launched ‘Cricket in a Snap’, a cricket-season advertising offering aimed at helping brands engage fans during the Indian Premier League (IPL). The initiative includes formats such as AR fan ...

Partnership will Boost Fan Experience in Venues Around the World, Beginning with World Aquatics Championships and Rugby Lions Tour this Summer NEW YORK, July 9, 2025 /PRNewswire/ -- Today, Snap Inc.