After a decade, New Balance and Concepts is making the 10th anniversary of the MADE in USA 998 ‘C-Notes Only’ with a special reintroduction of the classic collaboration. Originally released when the ...

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New Balance and Concepts join forces for the release of the Concepts x New Balance 990v2 Tyrian. Inspired by a specific hue of purple, which is extracted from a sea snail, the collaborative 990v2 ...

Fresh off the announcement of its upcoming ASICS collaboration, Concepts is already gearing up for its next project. Partnering up with New Balance once again, Concepts is set to release a "Made in ...

Boston-based footwear brand New Balance and Concepts join forces on two Made in USA styles that pay homage to America's favorite pastime and iconic baseball teams that are just in time for the start ...

Calling all sneaker heads: Locally-based shoe brands New Balance and Concepts have come together for two new shoes that will be featured at a pop-up in Cambridge. We’re putting these eclectic kicks ...