Imagine this. Someone writes a detailed brief for a new campaign. It's handed to a copywriter who writes the copy. That copy then goes through multiple reviews and changes by a minimum of two other ...
One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it's easy to blame design, authenticity or even load time. And while all these could ...
Opinions expressed by Entrepreneur contributors are their own. In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can’t afford to hire professional ...
AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...
Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...
Are you a good writer? If so, congratulations – you’re one step down the road toward being an effective copywriter. But you can take your skills to an entirely new level of confidence, versatility and ...
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