Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

One metric answers the question about marketing efficacy more honestly than most, even though it rarely appears in a report. That metric is client expansion over time.

Lou Cohen emphasizes AI's potential in marketing, urging marketers to leverage it for improved audience segmentation and ad ...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

Entrepreneurs know they’re in a war for customer attention, so they’re spending more to get it.

The hardest shift for many growth-stage companies is moving from broad coverage to focused conviction. Scaling marketing isn’t about sharing your messages everywhere. It’s about sharing effective ...

Even if the timing is right, you still have to navigate a clash of worldviews. Founders build companies on the belief that ...

Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and economic ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Real-time visibility into recipient engagement for clinical trial operations, sales incentive, HR programs and ...