You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

“Predictive personalization has been on the rise with the advent of more sophisticated AI and the ability to quickly harvest and analyze the resulting data,” said Sharad Varshney, co-founder and CEO ...

Business owners and commercial e-commerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 e-commerce websites ...

Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

Opinions expressed by Entrepreneur contributors are their own. In ecommerce, data is everything. When you’re new to ecommerce, your time is usually spent on binary decisions and tasks that help you ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on ...