The other day I was talking to an old friend. Not only is this friend outside the tech sphere, he’s just about as opposite of tech savvy as a person can be. He’s basically a luddite. In fact, I was ...

Yesterday, I broke down Apple’s minute-long FaceTime commercial for iPhone 4, noting how it seemed almost as if Don Draper from the hit AMC show Mad Men had created it. Now Apple has four other ...

Following commercials for the iPhone 5’s Music and Photos apps, Apple’s “Every Day” campaign is back today with a new television ad called “FaceTime Every Day”. As we expected, the commercial – ...

Click to viewThose Facetime-based iPhone 4 ads sure are shmaltzy! This one is a little closer to what people are actually experiencing with the service. And yes, that’s an older iPhone. Try to look ...

Just because I want to talk to you doesn’t mean I want to look at you. And I especially don’t want you to look at me. Remember Apple’s early FaceTime ad, with the cute girl showing her boyfriend her ...