CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

Young viewers value emotional vulnerability and connection in male characters. They want fewer superheroes and softer ...

"Joyful fatherhood" is the new one-man army, a new study out of UCLA finds.

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such ...

Boomer women set off a transformational path in Americans' comfort talking about money. During a 2025 episode of her podcast ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

I’ve heard that Gen Z and Gen Alpha – ‘tweens and teens – aren’t big newspaper readers, perhaps because we don’t speak their language. So today, I’m doing exactly that. It turns out that Alpha and Z ...