Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking "signals" but were never ranking "systems." "It just meant these weren't ranking *systems* but ...

Google announced that the Page Experience Update has finished rolling out. The announcement was largely met with a muted response. Nevertheless this is a big update and it will pay to pay attention to ...

Google is ending continuous scrolling for search results, bringing back the traditional pagination format. Google claims this change aims to serve search results more efficiently, as continuous ...

Google confirmed that it completed the page experience update rollout today. This includes the updates to the Top Stories carousel on mobile search but the Google News app changes won’t be done for a ...