Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Marketing a technology company to major corporations isn’t for the faint of heart. Big companies are layered with decision-makers, complex procurement systems and long-standing vendor relationships.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie For technology ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

The illustrator and marketer Tom Fishburne has said the best marketing doesn't feel like marketing: People get the information they need when they need it and, with any luck, in a way that's easy or ...

High-tech innovations can become tools for drastic transformation in many industries. But before that can happen, a new idea often has to navigate a challenging road to adoption. Firstly, the distrust ...

This summer, Kathryn “Skooby” Cheser will apply some high-tech digital skills at a very traditional place — summer camp. Each day this summer at Triple C Camp in Albemarle County, Cheser will use ...