Direct Online Marketing introduces GEO Services for Generative Search Engines as Google tracking parameters shift and ...

The agency highlights that website design now plays a direct role in AI search visibility. Page structure, semantic HTML, performance, accessibility, schema markup, and content hierarchy all influence ...

Is advertising the only viable way to fund AI at scale? Will it quietly dictate what these systems optimize for? Advertising in generative AI systems has become a fault line. Last month, OpenAI ...

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

WebFX reports Microsoft's Copilot search ads are 25% more effective than traditional search ads, enhancing user experience and engagement.

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Editor’s Note: This story was originally published on June 10. It has been extensively updated for ADWEEK Magazine’s Aug. 5 issue. Google appeared to be caught flat-footed when OpenAI's ChatGPT burst ...

There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a ...