Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions that make each click and connection feel alive. That’s exactly what LEGO is ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

If the soft clicking of putting LEGO bricks together is something that you need to soothe yourself into sleep at night or keep you focused while working during the day, The LEGO Group has exactly what ...