The ``world's whitest paint'' with a light reflectance of 98.1%, developed by the research team of Professor Shulin Luang of Purdue University's Department of Mechanical Engineering, has almost the ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

AkzoNobel, the paint, coatings and specialty chemical company, has developed exterior wall paints that reflect more infrared light to reduce heat absorption and reduce energy consumption.With this ...

Warm whites, greige, and beige brighten dark rooms without feeling harsh or cold. Soft tones like blush, sage, and pale blue reflect light and add warmth and character. Light-reflective paint makes ...