“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Yeah, this seems bad. According to a new report from ...

On June 16, Meta Platforms META announced that it will begin placing ads on WhatsApp, a messaging app with over 3 billion monthly users. The ads will show up on the Updates tab, a feature used by more ...

Meta Platforms META is enhancing privacy features across its Family of Apps — Facebook, Instagram, Messenger, and WhatsApp. With daily active users reaching more than 3.43 billion in the first quarter ...

Social media giant Meta expected about 10 percent of its 2024 revenue, roughly $16 billion, to come from running ads for scams and banned goods, according to internal projections reported by Reuters.

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

Bottom line: Meta insists that it is making steady progress against fraudulent advertising. "We aggressively fight fraud and scams because people on our platforms don't want this content, legitimate ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...