Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

For Prime Day, e.l.f. Cosmetics blessed us with a *very* jumbo version of the primer that we all know and love—the Power Grip Primer—and honestly, we’re not complaining. Retailing for $11, the 1200mL ...

The one thing most people are looking for in their makeup is staying power. You want your fave lipstick to last even after a good meal and your mascara to stick around despite crying during a movie.

Love Cosmo's beauty content? Subscribe to our Substack for more recs and reviews delivered straight to your inbox. What started as a formula that people believed was a dupe for the viral Milk Makeup ...

SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, Metro.co.uk will earn an ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...