Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent. I’ve been looking at sources of information that discuss the intent ...

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the ...