Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.

The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy. Underneath your office, there is a long, dimly lit hallway that no one uses. If you ...

Over the past decade, it has become popular to invoke the term “strategy” in global health. For many NGOs operating in developing world contexts, strategy is synonymous with “vision.” For others, ...

It doesn't matter how good your products or services are if nobody buys what you're selling. A sales strategy is a detailed plan for boosting sales revenue. It takes serious thought and planning to ...