YouTube adds AI creator matching and ad formats to its partnerships platform

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

YouTube Is Making It Easier for Advertisers to Connect to Creators

It's about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships -- the ...

YouTube shows are closing in on traditional TV — fast

A new Spotter report says creator shows are approaching the output of legacy TV. The startup wants advertisers to shift ...

YouTube And Creators Are The New SEO. Most Brands Are Missing Out

How the creator economy is changing SEO in the age of AI and GEO, as platforms like YouTube shape what AI shows and how ...

CreatorIQ Deepens Partnership with YouTube With Integration Unlocking Audience Insights for Smarter Creator Campaigns

Announced today at the YouTube NewFront, CreatorIQ, the global operating system for creator-led growth, expanded its partnership with YouTube by integrating the YouTube Creator Partnership API to ...