Meet the purple yam that's taking over social media.

Ube is a starchy root vegetable native to the Philippines. It's used in recipes more often than eaten on its own, so you may not be aware of what it actually looks like. Growing up in the Philippines, ...

Explore the global boom of ube jam made by nuns at a convent in the Philippines, and its impact on local farmers and students. Read more at straitstimes.com. Read more at straitstimes.com.

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

If you value independent local news, become a sustainer today. Your gift could help unlock a $1M challenge. You've seen it everywhere — ube flavored pancake mix, mochi and cookies lining the shelves ...

Ube Joe-Joes ($3.69) – Trader Joes makes Joe-Joes in a several flavors, including Ube. For those who don’t know, Joe-Joes are sandwich cookies like Oreos. I expected a simple vanilla sandwich cookie ...

How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

Starbucks introduced an ube-inspired cold foam to its spring menu and it's turning heads. Ube is a yam known for its vibrant purple color and its sweet and nutty flavor profile. Starbucks customers ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...

Ube, the violet yam native to Southeast Asia, has been making its purple presence known in bakeries and on dessert menus throughout Philly. Though there are many varieties of ube (pronounced “ou-beh”) ...