Universal's Sudden Windowing Shift Shows Exhibitors Are Making Their Voices Heard | Analysis

With movie theaters fighting on multiple fronts to keep their businesses afloat and the box office steadily recovering, one ...

Movie Theaters, Rejoice! Universal Extends Theatrical Window to Five Weekends in 2026, Seven Weekends Starting in 2027

In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

Finally, one major movie studio is going back to this pre-pandemic standard

Just when you thought things would never get back to normal after the pandemic, one movie studio is trying to return to old ...
Netflix Junkie on MSN

Universal Pictures reverses pandemic strategy, extends theatrical window for films in major move

Universal Pictures signals a major industry reset, expanding theatrical windows and dialing back pandemic-era streaming ...

Universal Will Give Movies Longer Exclusive Runs in Theaters

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.