In Uttar Pradesh’s Shahjahanpur district, zari-zardozi work continues to define the local trade in occasion wear. The demand ...

In Uttar Pradesh’s Farrukhabad district, zari–zardozi hand embroidery continues to shape a craft economy centred on detailed handwork and occasion wear garments. Known for its intricate use of ...

Tamannaah Bhatia’s sweetheart twist Anarkali set is a perfect all-rounder for this summer run, and proves that the when it comes to ethnic clothes, nobody can beat this beauty! (Image Credits: ...

All The Sheen Brought To You By The Craft Of Gotta Patti But over the years, gold was replaced by copper and polyester film that are metalised and coated with silver to match the requirements. This ...

This week marks the highly anticipated wedding of Radhika Merchant and Anant Ambani. The couple has been celebrating with a series of extravagant pre-wedding ceremonies, setting the stage for what ...

Zari work, with its luminous threads and intricate patterns, is a testament to the timeless beauty of handmade craftsmanship. Beyond its aesthetic appeal, Zari work carries with it the stories of ...