"The Jimin effect" became a spectacle on social networks. The BTS singer not only stands out for his music but also for his exquisite taste that enchants thousands of people. Every garment he wears becomes an object of desire, regardless of its cost or how hard it is to acquire. The extent of his influence caught the attention of Louis Vuitton. The ultra-luxury brand thought that having Jimin among its ambassadors would help boost sales of some of its most youthful products... but they never ima
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LOOK: Jimin poses with Robert Pattinson, David Beckham at Dior event in Paris
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A quest for excellence. In the new Louis Vuitton campaign, House Ambassador Léa Seydoux embodies the sophistication and elegance of the Maison’s iconic Capucines bag. Discover more at http://on.louisvuitton.com/6189Jk40t “Gudrun" © and “Möhre” © Gerhard Richter 2021 | Louis Vuitton
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Jin Chen for LV Volt. Louis Vuitton’s Fine Jewelry Collection transforms the Maison’s initials into a metaphor for movement. Discover the newest pieces. | Louis Vuitton
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