Samsung Electronics unveiled its “Companion to AI Living” vision at The First Look, its CES 2026 event held in the Lafitte and Latour Ballrooms at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy, a foundation that connects the company’s R&D product development, operations and user experience. From the media event to exhibition, find out how Samsung can be your Entertainment, Home and Care Companion. #TheFirstLook2026 | Samsung Electronics

Experience TV like never before. Samsung QLED TV | Samsung

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Play when you want to, and work when you have to with the Samsung Smart TV that turns into a Personal Computer with just the click of a button! #UnboxMagicEveryday Know more: https://bit.ly/2Gl5aDk | Samsung